The 22 Immutable Laws of Branding is a classic book that outlines the fundamental principles of branding. It provides practical advice on how to build and maintain a strong brand in a competitive market. The book covers topics such as differentiation, consistency, and brand leadership. With real-world examples and case studies, this book offers valuable insights into the strategies and tactics used by successful brands. Whether you're a business owner or a marketing professional, this book is a must-read for understanding the laws that govern branding.