'Sierra Burgess Is a Loser' is a modern retelling of the classic Cyrano de Bergerac story, where Noah Centineo plays Jamey, a popular high school football player. When Sierra, a smart but unpopular student, accidentally exchanges phone numbers with Jamey instead of her crush, she decides to keep up the charade and starts texting him pretending to be someone else. As the story unfolds, Noah Centineo's portrayal of Jamey captures the character's genuine kindness and vulnerability, making audiences root for him to find happiness amidst the confusion and misunderstandings.