Designing Effective Instruction is a highly regarded book in the field of curriculum design. Authored by Gary R. Morrison, Steven M. Ross, and Jerrold E. Kemp, this book offers a comprehensive guide to instructional design principles and practices. It covers topics such as analyzing learner characteristics, setting instructional goals, designing learning activities, and assessing learner performance. With a focus on learner-centered design, this book provides educators with the knowledge and skills to create engaging and effective instruction. Whether you are designing curriculum for traditional classrooms or online learning environments, this book will help you create instruction that promotes student success.