Negotiation Genius is a comprehensive guide to mastering the art of negotiation. The book combines insights from psychology, economics, and business to provide readers with a strategic approach to deal-making. It covers a wide range of negotiation scenarios, from everyday business transactions to high-stakes deals. Negotiation Genius offers practical tips on how to prepare effectively, build rapport, uncover hidden interests, and create value for both parties. With compelling case studies and practical exercises, this book is a valuable resource for anyone looking to enhance their negotiation skills in the business world.
