The Gods Must Be Crazy is a 1980 South African comedy film directed by Jamie Uys. The movie follows the story of Xi, a San bushman from the Kalahari Desert, who encounters modern civilization for the first time when a Coca-Cola bottle is dropped from an airplane. The film is a satirical take on the clash between traditional African culture and the modern world. It explores themes of cultural misunderstandings, materialism, and the simplicity of life. The Gods Must Be Crazy became an international success and is known for its humor and charming portrayal of the bushman's perspective.