Good to Great by Jim Collins is a classic business book that explores why some companies excel while others struggle to survive. Collins and his research team analyzed a vast amount of data to identify the key factors that differentiate great companies from their competitors. This book provides actionable strategies and principles that can be applied to any business, regardless of its size or industry. Whether you're a CEO, manager, or aspiring entrepreneur, Good to Great offers valuable insights on how to build a truly exceptional company.