Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne presents a new approach to business strategy that focuses on creating uncontested market space. The authors argue that instead of competing in crowded and highly competitive markets, businesses should seek to create new market spaces where competition is irrelevant. This book provides a framework and practical tools for identifying and capturing these blue ocean opportunities. Whether you're a startup founder or a corporate executive, Blue Ocean Strategy offers valuable insights on how to differentiate your business and create sustainable growth.
