The Samsung Bespoke Fridge is equipped with smart technology and connectivity features, making it a popular choice among tech-savvy consumers. It offers advanced features such as a built-in touchscreen display, Wi-Fi connectivity, and compatibility with virtual assistants like Bixby or Alexa. With these features, you can control and monitor your fridge remotely, adjust temperature settings, create shopping lists, and even receive notifications when it's time to restock your groceries.