Hooked is a fascinating book by Nir Eyal that explores the psychology behind habit-forming products and how they can be applied in the e-commerce industry. It provides a framework for creating products that keep customers coming back for more. This book offers valuable insights into the importance of user engagement, behavioral psychology, and persuasive design in building successful e-commerce businesses. It is a must-read for entrepreneurs looking to create addictive and engaging online experiences.
