Brand Aid is a practical guide that offers solutions to common branding problems faced by businesses. Written by Brad VanAuken, a branding expert with decades of experience, this book provides actionable advice to strengthen your market position. It covers topics such as brand strategy, brand positioning, and brand management. With its easy-to-follow format and real-world examples, Brand Aid is a valuable resource for business owners and marketers looking to enhance their brand's performance. Whether you are struggling with brand consistency or seeking ways to differentiate your brand, this book will provide the guidance you need.
