Designing Effective Instruction is a bestselling book on instructional design by Gary R. Morrison, Steven M. Ross, and Jerrold E. Kemp. While not solely focused on curriculum design, this book provides valuable insights and strategies for designing instruction that aligns with curriculum goals. It covers topics such as learner analysis, task analysis, instructional strategies, multimedia design, and assessment. The book offers practical examples, case studies, and guidelines for creating effective instructional materials and activities.