Allen Gannett's 'The Creative Curve' explores the science behind creativity and innovation. Gannett debunks the myth of 'genius' and argues that creativity can be cultivated through a combination of hard work, timing, and understanding audience preferences. Drawing from interviews with successful creatives and research in psychology and neuroscience, this book offers practical strategies for developing breakthrough ideas. Whether you're an entrepreneur, artist, or innovator, 'The Creative Curve' provides valuable insights on how to harness your creative potential.
