The Ritz London is a legendary hotel located in the heart of Piccadilly. The hotel offers a pillow menu with a variety of options to choose from, including feather pillows, hypoallergenic pillows, and memory foam pillows. The Ritz also offers a 'Pillow Concierge' service, where guests can request a consultation with a sleep expert to help them choose the perfect pillow for their needs. The hotel's luxurious rooms and suites are designed with comfort in mind, featuring plush bedding, marble bathrooms, and elegant furnishings.