Thinking, Fast and Slow by Daniel Kahneman is a thought-provoking book that explores the two systems of thinking that drive our decision-making processes. Kahneman, a Nobel laureate in economics, delves into the cognitive biases and heuristics that influence our judgments and choices. This book provides valuable insights into human behavior and decision-making, which are crucial for understanding consumer preferences and market dynamics. Whether you're a marketer or a business strategist, Thinking, Fast and Slow will challenge your assumptions and help you make more informed decisions.
