'Cradle to Cradle' is a groundbreaking book that challenges the traditional linear approach to manufacturing and consumption. The authors propose a new paradigm called 'cradle to cradle' design, which aims to create products that can be continuously recycled and reused without generating waste. This book explores the concept of environmental sustainability from a business perspective, highlighting the economic benefits of adopting sustainable practices. It provides case studies and practical examples of companies that have successfully implemented cradle to cradle principles, offering valuable insights for businesses looking to embrace environmental sustainability.
