The E-Myth Revisited by Michael E. Gerber is a must-read for anyone starting or running a small business, including e-commerce ventures. Gerber challenges the common assumption that being good at a technical skill is enough to succeed in business. He introduces the concept of the entrepreneurial myth and explains why most small businesses fail. Gerber provides practical advice on how to build a scalable and successful business by focusing on systems and processes. Whether you're a solopreneur or have a team, this book offers valuable insights and strategies to help you avoid common pitfalls and achieve long-term success.
