Phil Schiller is a marketing executive who has played a significant role in the success of the iPhone. He joined Apple in 1987 and has held various key positions, including Senior Vice President of Worldwide Marketing. Schiller has been instrumental in the marketing and promotion of the iPhone, helping to create a strong brand image and generate excitement around new product launches. His strategic marketing campaigns have contributed to the iPhone's popularity and its status as a must-have device. Schiller's ability to effectively communicate the unique features and benefits of the iPhone has played a crucial role in its success.