Eddy Cue is a senior executive at Apple Inc. and has played a significant role in the success of the iPhone. He joined Apple in 1989 and currently serves as the Senior Vice President of Internet Software and Services. Cue has been instrumental in the development of services like the App Store, iTunes, and Apple Music, which have greatly enhanced the iPhone user experience. His strategic partnerships and negotiations with content providers have made the iPhone a hub for entertainment and digital content. Cue's contributions to the iPhone's ecosystem of services have played a crucial role in its success.