The Creative Curve by Allen Gannett is a book that explores the science behind creativity and innovation. Gannett debunks the myth of the 'creative genius' and presents a framework for developing breakthrough ideas. Through a combination of research, case studies, and practical advice, he reveals the patterns and strategies used by successful creatives and entrepreneurs. The Creative Curve offers valuable insights into the creative process and provides actionable steps to help individuals develop their own creative abilities and increase their chances of success.