The Dorito Effect by Mark Schatzker is a fascinating exploration of the relationship between flavor and nutrition. Schatzker argues that the modern food industry has prioritized flavor over nutritional value, leading to a disconnect between the taste of food and its actual nutritional content. He explores the science behind flavor and the ways in which food companies have manipulated our taste buds to create addictive and unhealthy products. With a mix of scientific research, cultural analysis, and personal anecdotes, The Dorito Effect challenges readers to reconsider their relationship with food and the importance of flavor in our diets.