Creative Selection, written by Ken Kocienda, offers a behind-the-scenes look at Apple's design process during the golden age of Steve Jobs. Kocienda, a former Apple engineer, shares his experiences and insights into the development of iconic products like the iPhone and the iPad. From the intense brainstorming sessions to the meticulous attention to detail, Creative Selection provides a glimpse into the creative and innovative culture that defined Apple under Steve Jobs' leadership.
