The Gods Must Be Crazy is a 1980 South African comedy film directed by Jamie Uys. The film follows the journey of a Bushman who encounters modern civilization for the first time when a Coca-Cola bottle is dropped from an airplane. The Gods Must Be Crazy is a lighthearted and humorous film that satirizes the clash between traditional African culture and the modern world. It became an international success and is considered one of the greatest African films of all time.