The Maidenform Women's Love The Lift Push-Up Bra is a popular choice among women looking for a push-up effect. It offers a natural lift and shape with its underwire cups. The bra features adjustable straps and a hook-and-eye closure for a personalized fit. It is made from a soft and stretchy fabric that provides all-day comfort. The bra also has a plunging neckline, making it suitable for low-cut tops and dresses. With its push-up effect and comfortable fit, this bra is a favorite among women who want to enhance their natural curves.