Switch, written by Chip Heath and Dan Heath, explores the psychology behind change and provides practical strategies for making change happen. The book introduces the concept of the 'rider' and the 'elephant' to explain the rational and emotional aspects of decision-making. By understanding these two forces, readers can learn how to overcome resistance to change and create lasting transformations in their organizations. Switch is filled with engaging stories and actionable advice that can help business leaders navigate the complexities of change management.
