The Dorito Effect by Mark Schatzker explores the fascinating world of flavor and its impact on our food choices. Schatzker investigates how the food industry has manipulated flavors to create addictive and highly palatable products. He argues that our obsession with artificial flavors has led to a decline in the nutritional value of our food. This book will make you reconsider the role of flavor in your diet and inspire you to seek out real, natural flavors.