The Innovator's Dilemma by Clayton M. Christensen is a classic business book that explores the challenges faced by established companies in the face of disruptive technologies. Although not specifically focused on Amazon, this book offers valuable insights into the importance of innovation and adaptability in today's rapidly changing business landscape. Christensen provides a framework for understanding why successful companies often fail to stay ahead of the curve and offers strategies for overcoming the innovator's dilemma. This book is a must-read for anyone interested in understanding the dynamics of disruptive innovation and its impact on business strategy.
