The New Sustainability Advantage, written by Bob Willard, presents a compelling business case for adopting a triple bottom line approach that considers social, environmental, and economic impacts. The book outlines seven key benefits that businesses can achieve by integrating sustainability into their operations, including cost savings, risk reduction, brand enhancement, employee engagement, customer loyalty, innovation, and long-term success. It provides practical tools and frameworks for measuring and communicating the value of sustainability initiatives. The New Sustainability Advantage is a valuable resource for businesses seeking to unlock the full potential of sustainability and gain a competitive edge in the marketplace.
