Written by William McDonough and Michael Braungart, 'Cradle to Cradle' presents a revolutionary approach to designing products and systems that are environmentally sustainable. The authors argue that instead of focusing on minimizing harm, businesses should aim to create products that have a positive impact on the environment. The book explores concepts such as eco-effectiveness, material health, renewable energy, and social fairness. It offers a compelling vision for a future where businesses thrive while also contributing to a healthier planet.
