Written by Paul Hawken, Amory Lovins, and L. Hunter Lovins, 'Natural Capitalism' presents a vision for a new industrial revolution that is based on the principles of environmental sustainability and resource efficiency. The book argues that businesses can achieve competitive advantage by adopting practices that prioritize natural and human capital over financial capital. It explores concepts such as biomimicry, industrial ecology, and renewable energy. 'Natural Capitalism' offers a roadmap for businesses to thrive in a world where sustainability is the key to success.
