Bob Willard's 'The New Sustainability Advantage' provides a practical framework for businesses to achieve a triple bottom line: economic, environmental, and social performance. The book outlines seven business case benefits of sustainability, including cost savings, risk reduction, brand enhancement, and employee engagement. Willard offers step-by-step guidance on how businesses can measure and communicate their sustainability performance to stakeholders. 'The New Sustainability Advantage' is a valuable resource for businesses looking to unlock the benefits of a holistic approach to sustainability.
