Profit First by Mike Michalowicz is a game-changing book that revolutionizes the way businesses approach budgeting and financial management. Michalowicz introduces a simple yet powerful system that helps businesses prioritize profit and allocate resources accordingly. The book emphasizes the importance of setting aside profit first, rather than treating it as an afterthought. With practical tips and strategies, Michalowicz guides business owners on how to implement the Profit First system and achieve financial stability and growth.