The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup by Eric Ries is a must-read for anyone interested in business change management. This book introduces the concept of lean startup methodology, which focuses on creating a minimum viable product and continuously iterating based on customer feedback. Ries shares his insights and experiences from working with startups and large corporations, providing practical advice on how to manage change effectively. With real-world examples and case studies, this book offers valuable lessons on how to navigate the uncertainties of the business world and drive innovation.