Cradle to Cradle is a thought-provoking book by William McDonough and Michael Braungart that presents a new paradigm for designing products and systems with environmental sustainability in mind. The authors argue that instead of aiming for less bad, we should strive for more good by embracing the principles of eco-effectiveness. Through engaging case studies and innovative ideas, Cradle to Cradle challenges conventional thinking and offers a roadmap for businesses to create products that are beneficial to both people and the planet.
