Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Green to Gold, authored by Daniel C. Esty and Andrew S. Winston, explores the business case for environmental sustainability and how companies can leverage it to gain a competitive advantage. The book provides practical guidance on integrating environmental considerations into business strategies, operations, and product development. With compelling case studies and actionable insights, Green to Gold offers a roadmap for businesses to navigate the challenges and opportunities of the green economy.