The Lean Startup, written by Eric Ries, introduces a methodology for building and scaling successful startups. The book emphasizes the importance of continuous innovation, rapid experimentation, and customer feedback in driving business growth. Ries presents a framework for validating ideas, testing assumptions, and adapting to market dynamics. With real-life examples and practical advice, The Lean Startup provides valuable insights into how to navigate the uncertainties of entrepreneurship and drive sustainable change within organizations.
