The American Crew Firm Hold Styling Gel is a high-quality hair gel that offers a strong hold and a natural shine. This gel is enriched with natural extracts, such as ginseng and sage, which nourish and condition your hair while providing long-lasting control. It is alcohol-free, so it won't dry out your hair or scalp. The gel is easy to apply and can be used on both wet and dry hair. It is perfect for creating classic, slicked-back looks or adding texture and definition to your hair. With its firm hold and non-flaking formula, this styling gel is a favorite among professional hairstylists.