The Brand Mapping Strategy by Karen Leland is a practical guide that helps businesses design, build, and accelerate their brands. The book introduces a step-by-step process for creating a brand map, which serves as a blueprint for brand development and growth. Leland provides insights on brand positioning, brand messaging, and brand differentiation, offering practical tips and techniques for building a strong and memorable brand. Whether you're a startup or an established business, this book offers valuable strategies to help you navigate the branding journey.
