The Subtle Art of Not Giving a F*ck by Mark Manson is a self-help book that challenges conventional wisdom about happiness and success. Manson argues that instead of striving for constant positivity and avoiding negative emotions, individuals should embrace discomfort and focus on what truly matters to them. He encourages readers to let go of societal expectations and prioritize their own values and goals. The Subtle Art of Not Giving a F*ck became a sensation in 2017, resonating with readers who were seeking a refreshing and unconventional approach to personal growth and fulfillment.