Designing Effective Instruction, written by Gary R. Morrison, Steven M. Ross, and Jerrold E. Kemp, is a comprehensive guide to curriculum design and instructional planning. The book covers various instructional design models and provides educators with a step-by-step process for designing effective instruction. It explores topics such as needs assessment, learning objectives, instructional strategies, multimedia design, and assessment. The book also includes case studies and examples to illustrate the application of instructional design principles in different educational settings.