Thinking, Fast and Slow by Daniel Kahneman is a fascinating exploration of the two systems that drive our thinking: the fast, intuitive system, and the slow, deliberate system. Kahneman, a Nobel laureate in economics, delves into the cognitive biases and heuristics that influence our decision-making. This book offers valuable insights into human behavior and decision-making processes, which can be applied to business strategy. Understanding how people think and make choices is crucial for developing effective marketing, sales, and management strategies.
