Designing Effective Instruction, authored by Gary R. Morrison, Steven M. Ross, and Jerrold E. Kemp, focuses on instructional design principles and strategies. It provides a step-by-step guide to designing instruction that is engaging, meaningful, and effective. The book covers topics such as learner analysis, task analysis, instructional strategies, and assessment. With practical examples and case studies, this book is a valuable resource for curriculum designers and instructional technologists.