Designing Brand Identity by Alina Wheeler is a comprehensive guide to creating and managing brand identities. This book covers every aspect of the branding process, from conducting research and developing brand strategies to designing visual identities and implementing brand guidelines. Wheeler provides practical tips, case studies, and best practices to help businesses build strong and cohesive brand identities. Whether you're a designer, marketer, or business owner, Designing Brand Identity is an invaluable resource for creating impactful brands.