Discover the fascinating story of Hyundai, one of Korea's most influential business conglomerates, with this insightful book. Learn about the founder, Chung Ju Yung, and his journey from a humble background to building a global empire. Explore the challenges faced by Hyundai, including political controversies and economic crises. Gain insights into the company's impact on Korea's economic development and its role in shaping the country's modern identity. This book provides a comprehensive overview of Hyundai's history, offering valuable lessons in entrepreneurship and business strategy.
