This comprehensive book provides an in-depth analysis of advertising law, covering topics such as false advertising, comparative advertising, endorsement and testimonial guidelines, and advertising to children. It explores the legal framework governing advertising practices, including the regulations imposed by government agencies and industry self-regulatory bodies. The book examines the legal challenges posed by digital advertising, including issues of online tracking, behavioral targeting, and native advertising. It also discusses the ethical considerations and social implications of advertising. This authoritative guide is essential for lawyers, advertisers, marketers, and anyone interested in understanding the legal and ethical dimensions of advertising.
